Trademark my logo and name10/27/2023 ![]() ![]() You can also register a stylized design known as a “special form mark,” or “design mark.” Special form marks protect a specific combination of stylized lettering, a design element such as a logo, or both. Patent and Trademark Office, the rights in a standard character mark “reside in the wording,” allowing you to “use and protect the mark in any font size, style or color.” Standard character marks offer the broadest possible rights of any single form of trademark protection, but do not protect special designs and coloration.Ī “Standard Character Mark” will provide protection for the name of the business or the slogan for the business, and provides the exclusive right to use the name/slogan in any form in combination with the categories of goods and services that we identify in the application. You can register your business name or slogan as a “ standard character mark”, which is any combination of letters and numbers with no reference to style, design, font or color. ![]() What’s The Difference Between Trademarking a Name versus a Logo? The logo for the company contains the word “YanKenPo” in a stylized font along with other unique design elements. To better illustrate these terms, we’ve come up with the hypothetical company YanKenPo, Inc., whose officers are considering trademarking YanKenPo’s name and logo. This article describes the differences between these various types of trademarks and the considerations for entrepreneurs interested in trademark protection. However, we are often asked whether it makes sense to trademark the name or slogan of a business, the logo for the business, or both. Once you determine that your mark is available, it’s time to file your trademark.Are you running a new business, and looking to protect the equity in your name and your logo? Filing for federal or state trademark protection may be the right move for you. This applies when it’s a similar class of goods/services, but can also apply when there is no overlap in class of goods/services if it’s being used to ride the coattails of the other trademark. Where it becomes more confusing is when there is some overlap in the class of goods/services.Īlso keep in mind that you can’t just change something small about a trademarked name or logo and then use it to take advantage of that brand’s notoriety. Often, two businesses have the same name, but they are in a completely different classes of goods/services. There’s a common misconception that a name can only be trademarked by one business or person. What if there is a same or a similar trademark? Is the trademark being used in related goods/services?.If just one of these requirements is not met, it’s possible that you can apply to have your trademark registered. You want to know any other trademarks that are similar to yours and currently being used in related goods/services. TESS is used to find out if your trademark has already been applied for or registered. ![]() Enter your search term and click on submit query. Another option is to Search OG Publication Date or Registration Date (Search OG), which searches the Official Gazette for trademarks that have been published or registered on a selected date.ģ. Results are returned in a dictionary-style (alphabetic) format. For example, you can click on Browse Dictionary (Browse Dictionary), which browses all fields in the database unless you limit to a particular field.
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